The Rise of Data Analytics in Finance and Accounting: Skills You Need to Stay Relevant
Why Finance and Accounting Professionals in Canada Must Embrace Data and Tech Skills

The finance and accounting industry in Canada is undergoing a major shift. Traditional accounting and reporting skills remain essential, but they are no longer enough to stand out in a competitive market. Employers are increasingly looking for professionals who can analyze complex data, provide insights, and support strategic decision-making. Data analytics has become a core skill, and learning tools like Power BI and SQL is now critical for staying relevant.
Why Data Analytics Matters in Finance and Accounting
The role of finance and accounting has evolved from simply tracking numbers to interpreting them. Companies expect their teams to act as strategic advisors who can guide growth, identify risks, and drive efficiency. According to a report by CPA Canada, organizations are prioritizing digital transformation, and finance leaders are expected to understand and leverage data analytics as part of their role (CPA Canada).
This trend means that professionals who can connect business goals with data insights are in higher demand than ever.
Essential Data and Tech Skills for Finance and Accounting Professionals
Power BI
Power BI is a business intelligence tool that allows users to visualize data and create interactive dashboards. In finance and accounting, this means turning spreadsheets and raw data into insights that executives can use to make real-time decisions. Employers increasingly expect candidates to demonstrate proficiency with Power BI as part of their toolkit.
SQL
Structured Query Language (SQL) is used to manage and analyze data stored in databases. Professionals who know SQL can pull and manipulate data directly, without relying solely on IT teams. This skill allows analysts and managers to work faster and generate insights more independently.
Excel (Advanced)
While Excel has always been a cornerstone of accounting and finance, advanced features such as Power Query, pivot tables, and macros are now essential. Professionals who can leverage these functions are better positioned to analyze larger datasets and streamline processes.
Data Visualization
Being able to tell a story with data is just as important as analyzing it. Skills in data visualization help finance and accounting professionals present findings clearly and persuasively to both financial and non-financial audiences.
Automation Tools
Tools that support process automation, such as Python or R for data analysis, are increasingly valuable. Even a basic understanding can help professionals streamline repetitive tasks and focus on higher-value work.
The Career Benefits of Data Skills
Professionals in Canada who master data and tech skills open themselves to a wide range of opportunities. They can move into roles such as:
- Financial Planning and Analysis (FP&A)
- Data-focused Finance Manager
- Business Intelligence Analyst
- Strategic Advisor to the C-suite
According to Deloitte Canada, organizations are prioritizing digital-first talent strategies to remain competitive, and professionals with advanced data skills are becoming critical to those efforts (Deloitte Canada).
How to Stay Ahead
The good news is that many of these skills can be learned online or through professional development programs. Platforms like LinkedIn Learning, Coursera, and CPA Canada’s professional education courses offer targeted training in analytics tools. Employers also value professionals who show initiative by pursuing certifications in Power BI, SQL, or other data analytics platforms.
Final Thoughts
Finance and accounting in Canada are changing, and the professionals who thrive will be those who embrace new tools and technologies. Mastering data analytics is no longer optional; it is a core part of modern careers in this field. By learning skills like Power BI, SQL, and data visualization, you will not only stay relevant but also set yourself apart as a strategic partner in any organization.
Ready to Future-Proof Your Career?
At Kassen Recruitment, we work with employers across Canada who are looking for finance and accounting professionals with strong data and analytics skills. If you are ready to take the next step in your career, view our current jobs .